Design DNA for lifting solutions

Crane vehicle

Our Design DNA project has the main purpose to match the design language of the products with the brand values and the vision of the company on the way to deliver complete lifting solutions. The new TEC crane vehicles are the first loader crane vehicles in the industry to follow a defined product design language including loader crane, crane equipment and vehicle. With the Palfinger Design DNA we will not only create a clear differentiation within the market but also within our product portfolio. The customers will benefit from more simplicity regarding complete solutions, intuitivity when using our products and all the new smart functions co