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Design Innovation 2020
Design Innovation 2020
Design Innovation 2020
Design Innovation 2020
Design Innovation 2020
Design Innovation 2020
Design Innovation 2020
Design Innovation 2020
Design Innovation 2020
Design Innovation 2020
Design Innovation 2020
Design Innovation 2020
Design Innovation 2020
Design Innovation 2020
2021

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Design Innovation 2020

Concept scenario film

Hankook Tire & Technology Co., Ltd.

The urban environment of the future will be affected by various issues still unknown, as it was by COVID-19. These changes require a concept that can respond to both shared and personalized mobility. HPS-Cell will provide functions like monitoring of supply and traffic. It will also be used for the application of the new airless tire and the replacement of tread suitable for the characteristics of the road surface, thus maximizing stability. HPS-Cell is not just a simple hardware proposal based on electrification. Rather, it is a proposal of a specific platform service that can respond to the rapid changes in the mobility environment.

Client / Manufacturer
Hankook Tire & Technology Co., Ltd.

Hankook Tire & Technology Co., Ltd.

Seongnam-si, Gyeonggi-do, KR
Design
Hankook Tire & Technology Co., Ltd.

Hankook Tire & Technology Co., Ltd.

Seongnam-si, Gyeonggi-do, KR

2GREY Co., Ltd.

Seoul, KR
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User

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