Design Meets Fa.vela
Brand-building
Slums (favela) in Brazil are a consequence of extremely inequal wealth distribution. Fa.vela is the first slum-based business accelerator in Brazil, that works with entrepreneurs from lower income communities. The Design Meets Fa.vela project has the objective to create visual identity projects for these entrepreneurs, facilitating the birth and growth of their brands. In the past three years we have done 90 brand identities for their companies. Their logos were created by the city’s best designers who worked pro bono. Thousands of people have been directly impacted considering only the members of each family and the number of jobs created.
Poverty is a trap that is hard to escape from because the children of poor parents usually grow up to be poor adults. Fighting poverty through design is a powerful new strategy. This fantastic initiative by Greco Design makes this very clear.
WINNER STATEMENTOf all the awards we have ever won, we feel most honored to receive the iF SOCIAL IMPACT PRIZE for our 'Core Project'. We are incredibly happy, very proud and deeply moved. Forthcoming exchanges with the community will help us to deploy our resources with even greater success in the future.
Client / Manufacturer