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Design Saturn Team
Design Saturn Team
Design Saturn Team
Design Saturn Team
Design Saturn Team
Design Saturn Team
Design Saturn Team
Design Saturn Team
Design Saturn Team
Design Saturn Team
Design Saturn Team
Design Saturn Team
2021

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Design Saturn Team

Liquor packaging

Shenzhen BXL Creative PKG Co., Ltd.

This design features customization as a key element but without the need to actually customize the packaging. Liquor is a favorite beverage at Chinese formal dinners, and drinking has become a part of Chinese culture. The main design motif for the bottle is a type of combination lock. The rotating wheels of text reference six typical usage scenarios, such as a wedding banquet, company opening, or a housewarming. These texts can be rotated so that they send a "customized" message about whatever occasion is being celebrated, increasing the flexibility and interactivity of the product.

Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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