Deutsche Telekom AG
Corporate fashionDeutsche Telekom AG
Holding a mirror up to corporate fashion is a good way to reflect on a company's experiences as it changes from within and externally. Everyday 240,000 Deutsche Telekom employees wear clothing that sports the brand they work for. In the course of developing a new brand identity, a new corporate fashion line was created for service technicians, shop personnel and trade fairs. The dynamic and competent profile of the company is portrayed by a modern and innovative CI which supports the brand promise Life is for sharing. A wardrobe system makes it possible for employees to select and combine different pieces of clothing from the collection.