Deutsche Telekom AG
Deutsche Telekom AG
Deutsche Telekom AG
Deutsche Telekom AG
2009

Share:

Deutsche Telekom AG

Corporate fashion

Deutsche Telekom AG

Holding a mirror up to corporate fashion is a good way to reflect on a company's experiences as it changes from within and externally. Everyday 240,000 Deutsche Telekom employees wear clothing that sports the brand they work for. In the course of developing a new brand identity, a new corporate fashion line was created for “service technicians”, “shop personnel” and “trade fairs”. The dynamic and competent profile of the company is portrayed by a modern and innovative CI which supports the brand promise “Life is for sharing”. A “wardrobe system” makes it possible for employees to select and combine different pieces of clothing from the collection.

Client / Manufacturer
Deutsche Telekom AG

Deutsche Telekom AG

Bonn, DE
Designer
Interbrand

Interbrand

Köln, DE

GMK by pepper Consulting GmbH

corporate fashion designMünster, DE

RELATED PROJECTS