Deutsche Telekom MWC 2023
Trade fair appearance
Giving Technology a Heartbeat: what this looks like Deutsche Telekom presented at MWC 2023. It showed how to connect people and businesses at MWC 2023 with a generous hospitality and networking area, the Player Zone, taking into account the Group's own sustainability strategy (ESG). The focus was on a playful and inspiring approach to the topic of digitality – with new immersive exhibits, the Anamorphic Cube and local reminiscences of Catalonian dining rooms as places of exchange.
Client / Manufacturer
Design
Deutsche Telekom AG
Bonn, DEMEIRÉ UND MEIRÉ GmbH & Co. KG
Cologne, DEMike Meiré, Moritz Halfmann, Benedikt Krusel, Teresa Becker, Philipp FiggeDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Europe
Target Groups
Consumers / Users, Trade / Industry