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Deutsches Architekturmuseum
Deutsches Architekturmuseum
Deutsches Architekturmuseum
Deutsches Architekturmuseum
Deutsches Architekturmuseum
Deutsches Architekturmuseum
Deutsches Architekturmuseum
Deutsches Architekturmuseum
Deutsches Architekturmuseum
Deutsches Architekturmuseum
Deutsches Architekturmuseum
Deutsches Architekturmuseum
2012

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Deutsches Architekturmuseum

Corporate Design

Deutsches Architekturmuseum

“SQUARE MEETS SERIF.“ The corporate design for Deutsches Architekturmuseum (DAM) reflects the architecture of the building itself. The powerful, distinct blend of the two corporate fonts (DAM Head font © GARDENERS / Celeste) form a quotation of Ungers’ architectural concept for this museum, based on the square, which links Modernism with historicizing aspects. The design allows sufficient leeway for a wide range of curated content and guarantees a strong presence with a high level of recognition. Posters, invitations, correspondence, website, newsletter, advertisements, signage, banners, directions.

Client / Manufacturer
Deutsches Architekturmuseum

Deutsches Architekturmuseum

Frankfurt a. M., DE
Design
GARDENERS

GARDENERS

Frankfurt a. M., DE

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