Deutsches Architekturmuseum

Corporate Design

“SQUARE MEETS SERIF.“ The corporate design for Deutsches Architekturmuseum (DAM) reflects the architecture of the building itself. The powerful, distinct blend of the two corporate fonts (DAM Head font © GARDENERS / Celeste) form a quotation of Ungers’ architectural concept for this museum, based on the square, which links Modernism with historicizing aspects. The design allows sufficient leeway for a wide range of curated content and guarantees a strong presence with a high level of recognition. Posters, invitations, correspondence, website, newsletter, advertisements, signage, banners, directions.

Client / Manufacturer

Deutsches Architekturmuseum

Frankfurt a. M., DE

Design

GARDENERS

Frankfurt a. M., DE