Devaneio do Velhaco Packaging

Beer bottle

Devaneio do Velhaco (Old Rogue's Daydream) started to bottle its product to introduce the brand in other states of Brazil. The producer's beers are made in small batches and in a cycle of constant releases, making it economically and logistically unfeasible to create a new label for each new beer. This packaging design resolves that problem through a master bottle design for all beer batches and types to communicate the brand's essence, fitted with a variable neck label printed with specific information about a given beer. The design accommodates the company's needs and has positioned it to expand to the markets of many other states in Brazil.