DEVELON
Brand Identity Renewal
HD Hyundai Infracore
HD Hyundai Infracore(HDI) has developed products and solutions needed for building infrastructure and have contributed to improving the society and the world since 1937. In 2021 HDI joined the HD Hyundai group and the DEVELON brand was created to signal the next phase of our growth. With the new brand name and identity, HDI’s construction equipment is now bolder and smarter whilst maintaining the powerful orange trademark of DEVELON. With the new brand name DEVELON, HDI will add growth momentum with the next leap forward as a global leader in products and solutions for infrastructure.
Client / ManufacturerDesign
HD Hyundai Infracore
Incheon, KRHD Hyundai Infracore
Incheon, KRLippincott
HK, HKDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry