D&I Grad Show 2024

poster, key vision of graduation exhibition

This is our design for the 2024 Graduation Exhibition of Tongji University College of Design and Innovation(D&I), Shanghai, China. The exhibition is held in a 100- year-old building of Minghua Sugar Factory. This project successfully combines AI technology with traditional Chinese craftsmanship to create a new sugar typeface. The creative process echoes the exhibition theme "Generation," metaphorically reflecting how design students' works are created like sugar paintings. The project combines technology and design. Its visual image has gained widespread attention in society and media coverage. It is one of the hottest events in Shanghai.