DIA TV Brand design
Brand design
CJ ENMDIA TV manages video creators on online platforms and helps maintain an ecosystem of creating better digital creation. Currently DIA TV is partnered with over 700 teams and pride of our millions of fans worldwide. Because we have a large pool of unique influencers, we needed to create a brand identity that can bring them together. Hence we used simple figures as a base and two brackets "[ )" to symbolize the first alphabetic character "D" as our graphic motif. The brackets include the meaning (to bring together) and character (to expand) and the role is to incorporate the image, video and text of our creators.
Date of Launch
2016
Development Time
"3 months"
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry