Diamant 136
Urban bicycle
Trek Bicycle GmbH c / o Trek Fahrrad GmbHThe Diamant 136 is an urban-oriented bicycle that debuts 1x shifting on conventional bikes priced below 1,000 EUR. 1x shifting is more intuitive, low on maintenance, and low on weight. Established on mountain bikes and gravel bikes, we see high potential also in the urban market and in trekking® bikes. Furthermore, the 136 is a fashion statement. Born in the design of the 1990s, the bike pays tribute to a positive decade and its iconic products. It’s meant to inspire people to regain an optimistic outlook on the future, and to instill confidence that moving forward lies in our hands – and our legs.
Client / ManufacturerDesign
Trek Bicycle GmbH c / o Trek Fahrrad GmbH
Dübendorf, CHBikeurope BV / Trek Benelux
Harderwijk, NLDate of Launch
2020
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User