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DICE
DICE
DICE
DICE
DICE
DICE
DICE
DICE
DICE
DICE
2025

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DICE

DICE (Digital Curated Experience)

Hyundai Motor Company

DICE, or Digital Curated Experience, is a groundbreaking mobility solution leveraging AI-driven SDV technology to provide a personalized, immersive travel experience. Equipped with a transparent OLED display and a unique "RingPad" interface, DICE adapts the vehicle environment to user preferences, delivering content and location-based services seamlessly. It offers secure, comfortable mobility, enriched with features like biosensing, safety controls, and smart connectivity. Through sustainable materials and a hydrogen-powered system, DICE enhances urban life while promoting environmental responsibility.

Client / Manufacturer
Hyundai Motor Company

Hyundai Motor Company

Seoul, KR
Design
Hyundai Motor Company

Hyundai Motor Company

Seoul, KRHyundai Genesis Global Design
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users

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