DIGITAL LOVER

Credit card branding

Digital Lover is a new product from Hyundai Card for digital natives that was launched in February 2020. The product offers more benefits focused on digital streaming services—Netflix, YouTube, etc. Customers can also choose from four designs to suit their personal tastes. Hyundai Card interpreted those who enjoy their lifestyle in the online world as space travelers and therefore decided to theme its designs around outer space. The four different card designs, Jean Crush, Rusty Robot, StarBomb, and Foggy Planet, were created to be suitable for the digital payment environment.