Digital World of Rock Music
Website
The rock band Aquarium is one of the founding figures of the Russian rock scene. Aquarium’s new website combines music, effects, and technology. The main page is a world in which the visitor becomes a traveler. Everything here is permeated with symbols, even though only the greatest aficionados can recognize all of them without clues. Pictures hint at the most popular images and events in the history of the group. The first few scenes were created manually but the rest are generated automatically, ensuring endless variations. To see the latest version, users need to scroll to the end of the website.
iF Gold Statement
The user is immediately drawn into this astonishing digital experience that weaves together popular and unfamiliar images, sounds and words into an endless stream. Everyone, not only fans, becomes a traveler in the endless Aquarium universe. This feels completely innovative and unseen - incredible!
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Other target groups: Rock music fans