Digitorial »Joan Miró«
The format of the "Digitorial" – the digital preparation course – is to be part of the integrated campaign to support the exhibition. The objective is to bring more visitors to the exhibition and to get them interested in what it is all about. The multimedia aspect should be a pull factor particularly for the younger generation. With our now seventh Digitorial, a state-of-the-art method of conveying art history supports the exhibition. Informative multimedia aspects give a new take on a turn-of-the-century artist. In this way, a contemporary extension of the integrated campaign has been achieved.