DIOR SEONGSU CONCEPT STORE INDOOR MEDIA WALL

Media Art

This project was carried out at Cafe Dior in a new concept store in Seongsu, Seoul, operated by the fashion house Dior. Our goal was to transform the customer experience into one that enhances people's understanding of the brand's history, identity, and artistry. We built a media wall of LED displays and created content that combines Dior's characteristics and our technical prowess. The project communicates the creative sensibility, legacy, and direction of the brand by designing an elegant visual and spatial allegory using historical references (the childhood home of Dior's founder) and unique metaphors (waterfalls, animals, jungle).

Client / Manufacturer

CHRISTIAN DIOR COUTURE

Paris, FR

Design

D'STRICT KOREA, INC.

Seoul, KRD'STRICT KOREA, INC.