Direct Printing
Directly printed bottle
The direct-printing process turns experiencing containers into a visually and haptically harmonious happening. Grooves and reliefs that would otherwise be perceptible only by touch can thus be additionally provided with visual accentuation. This process opens up a multitude of design options: - applying lettering and logos that will now be both visible and tactile - visually accentuated, recessed and raised structures - shadowing particular areas - applying tactile patterns and textures - visually amplifying haptic effects - implementing complex functional elements like fill-level - maximum flexibility, for each bottle can be given its own design
Client / Manufacturer
Design
Krones AG
Neutraubling, DE