Direct Printing
Direct Printing
Direct Printing
Direct Printing
2012

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Direct Printing

Directly printed bottle

Krones AG

The direct-printing process turns experiencing containers into a visually and haptically harmonious happening. Grooves and reliefs that would otherwise be perceptible only by touch can thus be additionally provided with visual accentuation. This process opens up a multitude of design options: - applying lettering and logos that will now be both visible and tactile - visually accentuated, recessed and raised structures - shadowing particular areas - applying tactile patterns and textures - visually amplifying haptic effects - implementing complex functional elements like fill-level - maximum flexibility, for each bottle can be given its own design

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