Disney Extraimaginario

style guide, apparel, accessories, home design

Disney Extraimaginário, co-created by Disney Consumer Products LATAM and Estúdio Que (an inclusive Brazilian studio with disabled creatives), is a groundbreaking creative platform expressing Disney's DE&I commitment in Latin America. The teams developed the complete brand identity and a deep style guide. Uniquely, the project centered artists with intellectual disabilities, who reimagined iconic Disney characters using radically experimental, analog techniques (e.g., melted crayons, spray paint). The style guide presents six authorial visual narratives that protect character integrity. Disability-led co-creation turned into branding toolkit.