Distil Your World London Collectors Pack - The Macallan
Spirits and liquor packaging
THE MACALLAN
The Distil Your World London Collectors Pack is a luxury limited edition of The Macallan single malt whisky: 2,000 units at USD 3,500 each, available in over 20 countries. The Macallan asked the designer to create a luxury limited edition package that explained the story of The Macallan and the Roca Brothers London journey. The challenge of this project was to discover and capture the essence of London, uncovering the flavors, people, and culture, and bottling it all in a single malt whisky paired with a unique gastronomic experience. London is the second chapter of Distil Your World, a documentary series launched on Amazon Prime Video.
Date of Launch
2020
Development Time
13 - 24 months
Target Regions
Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User