DL Corporate Identity & Design

Corporate identity redesign

DL Group’s main businesses are construction, petrochemicals, and energy. In 2021, the company announced it would launch a new CI as part of the reorganization of the group. The idea behind the corporate brand system is a redesign that enhances its image of expertise in each of its business areas. The bold, solid design presents a unique stable image that inspires trust in this heavy industry company. DL's CI is a combination of the company name based on the logo mark that can be used flexibly with expandability in various business areas. Through a comprehensive design guide, the DL Group's visual messages are consistently delivered to consumers to promote more efficient communication.