DnaBand
Healthcare accessory
DnaNudge Ltd.
DnaNudge has developed a first-of-kind product enabling users to make food shopping choices personalized to their own DNA profile. It integrates a rapid, affordable, on-the-spot genetic analysis (NudgeBox) with a product database. This allows a user to scan a barcode with the wristband device (DnaBand) and receive an immediate Green or Red indication as to whether a product is recommended, based on their unique DNA.
Client / ManufacturerDesign
DnaNudge Ltd.
London, GBUnited Design Lab
Beijing, CNDnaNudge Ltd.
London, GBDate of Launch
2019
Development Time
25 - 36 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User