Dokdo Soju 'EAST SEA 22'
Distilled Soju Bottle
KR Company, Inc.
Dokdo 'EAST SEA 22' is a premium distilled soju containing natural minerals of deep marine water extracted from 1,500m under the sea of Ulleungdo Island. Freshly milled rice is prepared by distillation under reduced pressure after fermentation of raw rice, featuring a deep flavor unique to rice and a clean and luscious taste. The packaging is applied with a typographic design that expresses overflowing waves and winds using the spelling of Donghaebada(EAST SEA) in Korean and in English. The promotional background image was produced by Generative AI(Midjourney and Stable Diffusion) based on the concept of 'EAST SEA, embracing Dokdo Island’.
Client / ManufacturerDesign
KR Company, Inc.
Seoul, KRKorea National University of Arts
Seoul, KRYoungha ParkFreelancer (Generative AI)
Seoul, KRSabum ByunDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users