Dong-A is 100 Visual Branding
Event branding
The Dong-A Media Group is the most well-known media group in South Korea and celebrated its 100th anniversary on April 1st, 2020. The group is hosting events to celebrate this milestone under "Dong A is 100." The COVID-19 pandemic has affected how in-person events can be hosted, so the festivities have partly been moved online. The event branding relies on three visual elements to communicate the events series and anniversary: the circle, layering, and flexibility.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Other target groups: Employees of internal affiliates