Dong You Ji Baijiu

Liquor packaging

Dong You Ji Baijiu is a liquor brand that strongly expresses attributes of Asian culture. This bottle design depicts eight immortals crossing the sea, one of the most popular myths and legends in China. "Eight immortals cross the sea, each depending on their ability," goes the saying, which is a metaphor for people who rely on their abilities to achieve great feats, an important value in modern Chinese culture. This Baijiu liquor uses sugarcane as raw material instead of the traditional wheat and rice, making this version sweeter and more suitable for young consumers.

Client / Manufacturer

Zhejiang Guyuelongshan Shaoxing Wine Co., Ltd.

Shaoxing, CN

Design

Shenzhen Oracle Creative Design Co., Ltd.

Shenzhen, CN