Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Dong You Ji Baijiu
Dong You Ji Baijiu
Dong You Ji Baijiu
Dong You Ji Baijiu
Dong You Ji Baijiu
Dong You Ji Baijiu
Dong You Ji Baijiu
Dong You Ji Baijiu
Dong You Ji Baijiu
Dong You Ji Baijiu
Dong You Ji Baijiu
Dong You Ji Baijiu
2021

Share:

Dong You Ji Baijiu

Liquor packaging

Zhejiang Guyuelongshan Shaoxing Wine Co., Ltd.

Dong You Ji Baijiu is a liquor brand that strongly expresses attributes of Asian culture. This bottle design depicts eight immortals crossing the sea, one of the most popular myths and legends in China. "Eight immortals cross the sea, each depending on their ability," goes the saying, which is a metaphor for people who rely on their abilities to achieve great feats, an important value in modern Chinese culture. This Baijiu liquor uses sugarcane as raw material instead of the traditional wheat and rice, making this version sweeter and more suitable for young consumers.

Client / Manufacturer

Zhejiang Guyuelongshan Shaoxing Wine Co., Ltd.

Shaoxing, CN
Design
Shenzhen Oracle Creative Design Co., Ltd.

Shenzhen Oracle Creative Design Co., Ltd.

Shenzhen, CN
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

RELATED PROJECTS