Donginbi 1899 line
Cosmetics packaging
The Donginbi 1899 signature oil line is a red ginseng-based cosmetic newly launched with the brand concept of ‘Gift from Root’ by the Korea Ginseng Corporation, which boasts 119 years of history. With the design concept of a drop from a single root, it highlights the rarity and precious nature of ginseng oil through the shape of a Korean jar with the lower part of the container that conjures up an image of a drop falling. It also embodies the craftsmanship of Donginbi 1899 signature oil through its cap, which is made of a combination of leather and metal, and the wooden package.
Date of Launch
2017
Development Time
Other duration: 6 months
Target Regions
Asia
Target Groups
Consumer / User