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Don’t Punch, Be Touch.
Don’t Punch, Be Touch.
Don’t Punch, Be Touch.
Don’t Punch, Be Touch.
2016

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Don’t Punch, Be Touch.

Poster against School Violence

Bullying is a frequent and serious problem at schools. Both "physical bullying" and "verbal bullying" are the most obvious forms. We selected interactive advertising and used temperature-sensitive ink on the poster's surface. When the poster is touched, the increased temperature activates the ink to show bruising that will gradually fade away again to symbolize healing.

JURY STATEMENT

Impressive picture, with a important topic.

WINNER STATEMENT

"Is it real?" This was my first reaction when I received the e-mail. We really appreciate the people who have helped us a lot. It is an honor to receive the iF STUDENT DESIGN AWARD 2016 and it will be a motivation for our future design work.

UNIVERSITY

National Taichung University of Science and Technology

Taichung, TW
DESIGN

National Taichung University of Science and Technology

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