DOOH CAMPAIGN FOR WORLD EXPO 2030 BUSAN, KOREA

Public Media Art

This project was commenced to support the hosting of Korea's first World Expo in Busan in 2030. We started by asking three questions: are we creating groundbreaking visual works?; can this content highlight Busan and explore topics that others can relate to?; can this create a 'hype' for the matter with a bold creative direction? To create a work that encompasses these questions, the theme of 'crowd movement', containing the energy of harmony and fusion, the core values of Expo, was explored. This project has spurred national and international support for Busan and strengthened the message of unity at the World Expo.

Client / Manufacturer

BUSAN CITY HALL

BUSAN, KR

Design

D'STRICT KOREA, INC.

Seoul, KRD'STRICT KOREA, INC.