DOOTA
DOOTA
DOOTA
DOOTA
2017

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DOOTA

Shopping platform

DOOTA, a shopping brand that discovers unique products and brands and provides unique experiences to customers, was expanded to various sub-brands by launching duty-free business in 2016. To reorganize the sub-brand’s consistent brand identity, we established logos and motifs etc. reflecting the representative brand and the sub-brands to the same system, thus giving the family brand consistency. We draw design keywords from the brand image DOOTA aims for. And based on a representative brand identity that is minimal, DOOTA shopping mall is designed with fun and dynamically as well as DOOTA duty-free is designed with modern but sophisticated design.

Client / Manufacturer

Doosan Tower

Seoul, KR
Design
PlusX

PlusX

Seoul, KR

Doosan Tower

Seoul, KR
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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