Doritos Pride All Year 2023
Visual Identity / Package Design
Around the globe, Doritos is recognized as an iconic brand. From its bold flavors to its reputation for fearless design, the chips are known the world over. Boldness only grows stronger with every bold action. For the 2023 Doritos Pride All Year campaign release throughout Latin America, Doritos wanted to show that there's only one kind of future–a wholly inclusive one. By amplifying the voice, exposure, and platform of Pride, Doritos makes a statement that being your authentic self deserves to be celebrated, all year round.
Date of Launch
2023
Development Time
Confidential
Target Regions
North America
Target Groups
Consumers / Users