Doritos Rainbow 2020
Cause marketing campaign
To showcase ongoing support for the LGBTQ+ community, Doritos® Brazil and Mexico teamed up for a fully integrated cause marketing campaign, One Kiss, One Donation. Through TV, digital, and retail, the company created a virtual chain of love and respect that swept across social media and into people’s hearts. The underlying goal of the campaign was to gather one million virtual kisses that were converted into donations to support the LGBT + community and their families.
Date of Launch
2020
Development Time
Other duration
Target Regions
Specific country/region: LATAM
Target Groups
Consumer / User