Dou You Ji
Dou You Ji
Dou You Ji
Dou You Ji
Dou You Ji
Dou You Ji
Dou You Ji
Dou You Ji
Dou You Ji
Dou You Ji
Dou You Ji
Dou You Ji
2021

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Dou You Ji

Beer can

The can design for the Dong You Ji craft beer draws its inspiration from the Journey to the West legend. The can's dense graphics represent the four characters and scenery of the Journey to the West. Storytelling is the key component of this packaging concept, an effort to make the product stand out from others in the same category through the use of Chinese cultural references that are both aesthetic but also humorous.

Client / Manufacturer

Shenzhen Chengzui Cultural

Communication Co., Ltd.Shenzhen, CN
Designer
Shenzhen Oracle Creative Design Co., Ltd.

Shenzhen Oracle Creative Design Co., Ltd.

Shenzhen, CN
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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