Double Happiness Box

Bride cake packaging

This packaging combines the pictographic figure of the Chinese character “囍 (double happiness)” and the Chinese culture of the bride cake, which embodies the spirit of “eat a puffed rice, marry a nice husband”. It also introduces the technique of industrial design and production process of industrial cushion materials. With the above cultural and industrial features, this packaging re-dissects the functionality of bride cake packages, and brings about a novel environmental thought in the usually over-packaging bride cake market. Following “3R1D”, over 90% of the whole packaging is made of pulp material, which is recyclable.