Double Rich Max Luminant

Hair care packaging

Targeting young and active consumers, the design of this hair-care product is simple and modern. The traditional role of hair dye is to change the hair colour of the subject, but Double Rich is based on a different concept. This concept involves the idea of “blowing off stress”. Eight different situations are suggested with bright, active images involving models with different hair colours. The round-shaped packaging differentiates Double Rich from other brands. Simple-shaped wax packaging has a point on the cap to make it easy to open.