Douyin Art Project

The branding and campaign of Douyin Art Brand.

As the most important short-video platform in China, Douyin has always been committed to "inspiring creativity and enriching life." Douyin Art, a sub-brand of the Douyin app, aims to create a deep connection between public and cultural art, providing a platform for artists, art institutions, and art media to showcase their work and offering a window for the public to learn and communicate about art.