Douyin Art Project
The branding and campaign of Douyin Art Brand.
As the most important short-video platform in China, Douyin has always been committed to "inspiring creativity and enriching life." Douyin Art, a sub-brand of the Douyin app, aims to create a deep connection between public and cultural art, providing a platform for artists, art institutions, and art media to showcase their work and offering a window for the public to learn and communicate about art.
Client / ManufacturerDesign
Douyin Group
Beijing, CNDouyin Group
Beijing, CNShoudao Zhou,Yao Guo,Yidan Li,Rinko Jin,Ayu Zhang,Shuo Wang,Meiyi Wang,Date of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users