Dove | Refillable deodorant
Refillable deodorant packaging
Overflowing landfills, ocean garbage patches, litter – it's clear that packaging has to change. Dove refillable deodorant brings back a type of quality object that is personal and ages well over time. The minimalistic stainless-steel case feels solid, featuring a timeless design with a polished finish. Simply slot a refill deodorant stick into the base, then twist until it clicks in place. This refill packaging design dispenses Dove’s gentlest aluminum-free deodorant, reducing plastics by 54% compared to current packaging, which is equivalent to a reduction of up to 342.9 tons of virgin plastic by 2023.
Date of Launch
2021
Development Time
25 - 36 months
Target Regions
North America
Target Groups
Consumer / User