Dräger 2008
Annual report
The general idea of the Dräger annual report is to allegorize Technology for Life, because Dräger products open up spaces to breathe and survive in many areas of life. The creation of value is explained by showing examples of selected Dräger products. The depicted devices stand reduced and silhouetted, in a light and accurate manner on double pages. The white space around them is activated through the deliberate use of shadows. This is a visual analogy for the way those products open up spaces and interact with their environment. Headlines lead to the products most important assets and stress their technical uniqueness.
