Dräger Annual Report 2015
Annual Report
"I will be there" – that is the promise headlining of Dräger Annual Report 2015. When in distress, there will be help. A promise that creates confidence – among customers, users and those who need help. An emotional black / white photo spread shows three exemplifying situations concerning the business units of medical and safety technology in which devices by Dräger play a crucial role: inside a burning house, inside a flying ambulance on a rescue mission above the city at night and in a neonatal ward. Here, the brand promise of all Dräger products becomes the promise of everyone who is on duty helping: we will be there when we’re needed.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government, "stake holders"