DRAM5
Whisky Packaging
DRAM5 significantly enhances the sense of surprise for consumers through its mystery box concept. Inside, the packaging features a flavour wheel, encouraging users to explore the rich variety of flavours by rotating the bottles. This innovative design transforms the traditional whisky-tasting experience into a social, interactive activity. Additionally, the packaging uses eco-friendly materials and combines a fashionable, vibrant design, making DRAM5 exceptional in both functionality and aesthetics.
iF Gold Statement
This design reconceives and adds value to the packaging of a whisky-tasting set. The aim, ingenuously realized, is not merely to entice the user to try out the product within, but to entice them into a world they have not yet explored. Just as a fine whisky only gradually gives up its subtle notes and flavors, this box draws out the process of opening, revealing the product only in stages. Gamified and educational packaging at its best!
Client / ManufacturerDesign
VCLUB LIMITED
London, GBDRAM5
London, GBEtherway Studio
California, USFINNLEY ZHIBANG LIU, ETHER XINYUE FU, KARA YU WANG, SAGE RUIXUE SHINeueForm
California, USDate of Launch
2025
Development Time
up to 6 Month
Target Regions
Europe
Target Groups
Consumers / Users