Drip Tea Plus
Tea packaging
In Japan, tea consumption is declining as many people consider it old fashioned. These sets comprise a drip-type Japanese tea bag and ingredients such as dried fruits and spices that go well with each type of tea. They give the traditional beverage a modern twist and appeal to a sophisticated target audience. The aim is to change current perceptions of tea in Japan. The packaging adopts a contemporary and elegant Japanese design, drawing inspiration from the concept of Wabi-sabi. The sets are modular and color-themed and make great gifts for people looking to enjoy a unique and relaxing tea drinking experience.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: Japan
Target Groups
Consumer / User