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Driven by Design
Driven by Design
Driven by Design
Driven by Design
2017

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Driven by Design

Design book

ŠKODA is a brand in transition – and very successful in this process. Their cars are no longer just practical but also esthetically appealing. Driven by Design exhibits this new visual language in book form and is a new way to communicate design processes to a broader audience. Short texts establish a necessary content background. Quotes and headlines reflect the values of chief designer Jozef Kabaň. The layout of the book reflects this interplay, resulting in contrasting rhythms that make for an exciting read. Driven by Design forms the basis of ŠKODA’s design language, creating a book that is as unique as the vehicle design it represents.

Client / Manufacturer

ŠKODA AUTO a.s.

Mladá Boleslav, CZ
Design
C3 Creative Code and Content s.r.o.

C3 Creative Code and Content s.r.o.

Praha, CZ
Date of Launch
2016
Development Time
up to 12 months
Target Regions
"worldwide"
Target Groups
Trade / Industry, media, car dealers, "management"

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