Dr.Jart+ Brightamin Campaign

360 Campaigns

This project was designed to introduce Dr.Jart+’s newest skincare collection, Brightamin. The hero ingredient, Vitamin C, inspired us to create a vivid world drenched in orange, communicating the brightening power through color. We introduced the Lumis, little glow ball characters, to articulate the line’s brightening benefits. The campaign combines Dr.Jart+’s unique fusion of skin, science, and art, delivering an uplifting message with powerful clinical results. Most critically, the creative highlights cutting-edge product innovation, like the Vitamin C ball that activates the serum and the vitamin-packed solid eye stick.