Dr.Jart+ Ceramidin Eye Cream Campaign

360 Campaigns

To launch Dr.Jart+ Ceramidin™ Skin Barrier Eye Cream and strengthen awareness of the #1 moisturizer for dry skin, we created a digital-first campaign: Ceramidin—Dry Skin’s Security System. True to Dr.Jart+’s playful identity, our iconic yellow penguins became “security guards,” detecting dryness and protecting with Ceramidin’s barrier-strengthening formula of ceramides and panthenol. Through TikTok-ready content, game-inspired shorts, immersive activations, and UGC, we made skincare science both entertaining and easy to understand, reinforcing Dr.Jart+ as the Korean skin barrier expert.