Dr.Jart Vital Hydra Solution Campaign

Dr.Jart Vital Hydration Solution Campaign

The Dr.Jart+ Vital Hydra Solution campaign stands out for its creative solution to a skincare industry problem: the lack of engaging communication in active derma. Our goal: infuse imagination into serious skincare. To achieve this, we introduced our Jelly Bear as the embodiment of the product’s benefits- plump, hydrated, glowing skin. This joyful mascot instantly conveys the product’s power and sparks a smile. Complementing the Jelly Bear is an immersive water world that simplifies complex science through AR filters, CGI, and mobile content. The campaign's uniqueness is in its fusion of science and art, offering unparalleled edutainment.