Dr.Jart Vital Hydra Solution Campaign
Dr.Jart Vital Hydration Solution Campaign
Dr.Jart+
The Dr.Jart+ Vital Hydra Solution campaign stands out for its creative solution to a skincare industry problem: the lack of engaging communication in active derma. Our goal: infuse imagination into serious skincare. To achieve this, we introduced our Jelly Bear as the embodiment of the product’s benefits- plump, hydrated, glowing skin. This joyful mascot instantly conveys the product’s power and sparks a smile. Complementing the Jelly Bear is an immersive water world that simplifies complex science through AR filters, CGI, and mobile content. The campaign's uniqueness is in its fusion of science and art, offering unparalleled edutainment.
Client / ManufacturerDesign
Dr.Jart+
Seoul, KRDr.Jart+
Seoul, KRDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, "Skincare/Cosmetic/Retail"