DSC-HX50
Digital still camera
Traveler's camera featuring a 30x optical zoom lens. The design conveys high performance and durability. Also important in design was to show that this is a shooter's trusted tool, which is clear from the grip – reassuring despite the diminutive body, thanks to its shape and material – and a sense of authenticity, evident in details of the camera’s controls.
Client / Manufacturer
Design
Sony Corporation Creative Center
Tokyo, JPSony Corporation Creative Center
Tokyo, JP