Dubai World Expo Korea Pavilion
Expo pavilion
This UX design was developed to facilitate movement in and out of an expo pavilion. The concept relies on 1,597 units of automatically rotating modules. To create a fully connected and personalized experience, mobile devices are also provided to every visitor. A journey was designed to enable visitors to participate in an immersive experience of mixed reality so that they can more fully engage with what the Korean Pavilion has to offer. This project actively uses the building's architectural features and at the same time creates a shared stage that showcases Korea's vision of the future of mobility.
Client / ManufacturerDesign
Kotra
Seoul, KRInnocean Worldwide
Seoul, KREasywith
Seoul, KRExhibit Korea
Seoul, KRCA PLAN
Seoul, KRMOOYUKI
Seoul, KRDate of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User