Dubai World Expo Korea Pavilion
This UX design was developed to facilitate movement in and out of an expo pavilion. The concept relies on 1,597 units of automatically rotating modules. To create a fully connected and personalized experience, mobile devices are also provided to every visitor. A journey was designed to enable visitors to participate in an immersive experience of mixed reality so that they can more fully engage with what the Korean Pavilion has to offer. This project actively uses the building's architectural features and at the same time creates a shared stage that showcases Korea's vision of the future of mobility.