"Duck Mom" Snacks
Snack Food Visual Identity System
In the highly competitive snack market, consumers face two key critical points: homogeneous shopping experiences and blurred brand identities lacking memorable symbols. This logo is more than a “mother duck” icon—it is a visual condensation of the brand’s core values. The duck head conveys emotional needs for a warm, comfortable shopping experience, while the flexible brand system reflects functional advantages in agile sourcing and sales. Together, they signal a brand that feels approachable, youthful, and adaptive at a glance.
Client / ManufacturerDesign
Beijing Duck Mom Snacks Co., Ltd.
Beijing, CNDongdao Creative Branding Group
Beijing, CNDate of Launch
2026
Target Regions
Asia
Target Groups
Consumers / Users