DUNKIN CHUSEOK
Chuseok Gift Set
To celebrate CHU-SEOK, one of the biggest holidays in Korea, Dunkin Korea Studio Xtra has released the 'CHU-SEOK Special Gift Set,' which beautifully captures the essence of the CHU-SEOK celebration through its storytelling. Dunkin Korea seamlessly blended Dunkin's identity with CHU-SEOK stories to develop illustration. Furthermore, they finalized the special CHU-SEOK gift set by creating graphic and character patterns inspired by Korean DAN-CHOENG and GANG-GANG-SUL-LAE, traditional Korean activities. It's time to celebrate the joy of CHU-SEOK with Dunkin!
Client / ManufacturerDesign
BR Korea Co., Ltd
Seoul, KRBR Korea Co., Ltd
Seoul, KRJeanne Kim(Creative Direction), Sangbae Lee(Design Director), Namyoung kim(Graphic Design), Dasom Yun(Artwork)Date of Launch
2023
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Consumers / Users