DUROBOT Brand
Brand identity (An AI robot brand)
DUROBOT is Baidu's AI robot brand and the robot is a complex of Baidu’s AI technologies. The brand concepts are intelligence, future, exploration, and reliability. Therefore, we use black and white as the brand colors to create a futuristic feel. The vertical lines of the array are used as auxiliary graphics to reflect intelligence. The inspiration for the visual language comes from the abstract wave sounds that form the communication between humans and robots. Systematic design was implemented in the design of robot, software, website, display, space, derivatives, packaging, and other fields to form a unique AI brand identity.
Client / Manufacturer
Design
Baidu Online Network Technology
Beijing, CNBaidu Online Network Technology
Beijing, CNDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Trade / Industry