E-hailing platform UT
Brand Identity Development
UT
UT is a data-driven e-hailing platform brand launched by Uber and TMOBI in South Korea. In general, most brands focus on a brand image that is geared towards only one of drivers and riders. However, for the new brand to lead the innovation in the overheated domestic taxi market, We suggest 'reliability' and 'fairness' for both riders and drivers to experience exceptional mobility services. As a result, We developed a brand name, a tagline, and a unique brand identity design based on these values. Customers can easily associate positive images of both brands and quickly recognize the new brand in any environment.
Client / ManufacturerDesign
UT
Seoul, KRPlus X
Seoul, KRTyodi Hyojin Lee, Bohyun Kook, Sungeun Lee, Phoebe Seo, Sunyong Kim, Heejae Jang, Sieun Baek, Hwan Kim, Sunyoung Park, Jeeyoung Song, Minhee JoDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users